We analyze the current condition of your marketing and sales structure and your niche. Afterwards, we will make a categorical analysis of your services and solutions. And finally, an analysis of your ideal customer profile and their purchase journey in order to create well-optimized campaigns for each stage of your funnel. From there, we will define the main channels and sales funnels for your business. After that, we will create the pages for your business and, considering the content of the pages, we will start defining the initial keywords in addition to the structure of paid media.
In order to expand the range of keywords relevant to your business solution, we also use the Adwords Keyword Tool. In this way, we discover other results that resemble the initial group of terms chosen. This facilitates the exposure and effectiveness of ads in Google Ads, which will be the main traffic channel for customers who already intend to purchase your solution.
We will configure your account on Google My Business, Facebook Business Manager, Google Ads, Youtube and Google Analytics. We will also configure the Search Network, Youtube and Display Network tool to serve ads for the campaigns to be created.
Through some tools, our team of experts identifies some key issues that may be of interest to your audience. From this, we develop editorial lines for content and ads that speak to the different stages of your target audience's journey.
After some studies, we specified the radius of action of the ads, considering local searches and even the times and days of activation of the ads and we also make settings, for each keyword, that improve the way the ad is displayed, avoiding unnecessary impressions and increasing the ad quality. In addition to using your persona data such as gender, age and other points from our surveys and data from the list of former customers to maximize the efficiency of the algorithm in the search for your target audience.
To avoid unnecessary expenses or a very high acquisition cost, we create special campaigns with a ceiling and deadline. In this way, upon reaching a certain amount or certain periods of time, the ads stop showing to optimize the use of your money and make the campaigns give more returns.
For each funnel created, our web-design team, together with the copywriting team, will create specific pages for each stage of your potential customer's purchase journey in order to have high levels of conversion at all stages of the funnel and, consequently, , more sales. From email capture pages to sales pages are included in this service.
After designing the entire sales funnel structure of your solution, we will launch the campaigns. Within our strategy, these campaigns can include facebook, youtube, instagram, pinterest, display network, taboola, outbrain, Linkedin, among others. Our focus is to get the highest possible return on the investment made in these campaigns. That's why we carefully analyze your solution, your niche, your persona and the channels we have at our disposal.
In some businesses, the sale takes place only when the potential customer goes to the establishment. For these cases, within our marketing and sales advisory service, a sales consultancy from our team of experts is included for your sales team. Our focus is to sell your business, so we will be present at all stages of selling your services or products.
Along with the closing strategies, we will also be implementing some CRM (Customer Relationship Management) actions in order to increase the LTV (Lifetime Value) of your business. We will be the biggest revenue generation partner.
Based on the list of keywords we found and the specifications for serving the ads, we created the headlines and descriptions. These details, by the way, are optimized in order to attract the click of your buying audience. In order to maximize ad results, our traffic team also periodically updates campaigns. This includes campaign implementations and changes, ad variations, audience variations, budget and even strategy variations. We're always on the lookout for variations in cost per click, click-through rates, and conversions.
AND WE REALLY DO
What we do.
There are 2 things you need to know about the team that founded Global Quarks. The first is that we started out in debt: we didn't have many resources when we started, so we had to learn how to get milk from a stone. We learned not to waste resources and to allocate them in the way that would work best. It is exactly the same modus operandi that we will have with your business. The second is why we went into debt: we invested all our resources in a project where our service provider did not deliver our solution (even though they were paid for it) and thus we lost everything we worked for. Therefore, we are totally averse to the idea of receiving without delivering results.
That's our culture. We are Global. We’ll make you bigger.
HQ - Curitiba, Brazil
Rua Francisco Rocha, 62, Sala 5
