Facebook, Instagram, Youtube, Google, Linkedin, Taboola and Outbrain campaigns
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You can choose between hiring the service for a specific platform (Facebook, Instagram, Youtube, Google, Linkedin, Pinterest, Taboola or Outbrain) or letting our team evaluate your business and help you decide which platforms would be interesting based on the your budget and business phase.
After that, we will initially do an analysis of your website to define the initial keywords. At this stage, we even look at the contents of your pages, on your website, and choose a group of terms that will be expanded, according to the specialty of your business.
Want to know more about how it all works?
Keyword research
To deepen the search and broaden the range of keywords relevant to your business, we also use the Adwords Keyword Tool. Thus, we discover synonyms and other results that resemble the initial group of terms chosen. This facilitates the exposure and effectiveness of ads.
Account set up
We will configure your account on Google My Business, Facebook Business Manager, Google Ads, Youtube and Google Analytics. We will also configure the Search Network, Youtube and Display Network tool to serve ads for the campaigns to be created.
Personalization and Segmentation
After some studies, we specified the radius of action of the ads, considering local searches and even the times and days of activation of the ads and we also make settings, for each keyword, that improve the way the ad is displayed, avoiding unnecessary impressions and increasing the ad quality. In addition to using your persona data such as gender, age and other points from our surveys and data from the list of former customers to maximize the efficiency of the algorithm in the search for your target audience.
Threshold criteria
To avoid unnecessary expenses or a very high acquisition cost, we create special campaigns with a ceiling and deadline. In this way, upon reaching a certain amount or certain periods of time, the ads stop showing to optimize the use of your money and make the campaigns give more return.
Optimized ads
Based on the list of keywords we found and the specifications for serving the ads, we created the headlines and descriptions. These details, by the way, are optimized in order to attract the click of your buying audience.
Reports
We will report on impressions, clicks, placement and CTR, as well as metrics and data specific to each of the campaigns carried out. The complete report is divided between the ad groups and the registered ads and has the details of the entire campaign. A report is also made on the keywords worked, in addition to the conversions generated.
Personalization
After some studies, we specified the radius of action of the ads, considering local searches and even the times and days of activation of the ads. All to generate the best results for your business.
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